ABOUT US
With over 60 years in production, design,
and retail, we bring deep industry insight
and real-world practicality to everything
we do.
OUR
BELIEFS
This is the result of two years of research and design. Smyth & Jones was conceived to satisfy this niche.
WHAT YOU GAIN
We empower brands to optimize visual storytelling and improve commercial outcomes (KPI, conversion, ROI), using relatively minimal investment.
WHERE WE’RE HEADED
A One-Stop Destination: a full ecosystem of merchandising solutions under one roof—designed to work together, scale easily, and adapt over time
WHAT WE BUILD
Design-forward modular display systems engineered to elevate the retail environment.
WHY IT WORKS
Combines refined European aesthetics with intelligent design thinking—giving retailers tools that are as elegant as they are effective.
FOUNDERS
“SMYTH JONES MAY SOUND LIKE TWO POLISHED GENTLEMEN FROM ANOTHER ERA—BUT REALLY, IT’S JUST GREG AND PAOLO WEARING NEW HATS, READY TO REVOLUTIONIZE THE DISPLAY INDUSTRY.”
We are shape-shifters-born from the retail floor and fluent in the languages of both design and commerce. We offer modular, architectural systems designed to enhance, not distract from-product presentation, while meeting the evolving needs of today’s most visually sophisticated retailers and designers.
Our purpose is to quietly revolutionize retail displays. We believe in function with flair, utility with elegance, and craftsmanship that’s both beautiful and built to last.
GREG MELVIN
Before co-founding Smyth & Jones, Greg Melvin spent over three decades shaping the soul of global luxury hospitality. As founder of Archipel, he’s been the secret ingredient behind some of the world’s most revered hotel experiences-from Ritz-Carlton to Aman Resorts-collaborating closely with ownership, architects, and creatives to craft the perfect blend of service, style, and substance.
Greg doesn’t just design spaces-he designs moments. And whether it was through the wildly successful Palanquin Bali (a cult retail destination that set Bali shopping scene ablaze in the early 2000s) or Babalu Miami (a boutique so beloved, even David LaChapelle maxed his credit cards there),
Greg’s magic lies in elevating the everyday into something unforgettable. Now, with Smyth & Jones, Greg brings that same instinct for refinement, wit, and possibility to the world of retail display-designing not just products, but the platforms that make products shine.
He lives between Madrid and Miami, drinks his coffee strong, and believes no great experience was ever made without a little bit of flair and laser clear vision.
CREATIVE DIRECTOR
CO-FOUNDER
PAOLO AMBU
Paolo Ambu is a designer of systems-aesthetic, spatial, and operational. Raised in Europe and shaped by years in fashion retail and interiors, Paolo’s path has always blurred the lines between form and function.
As co-founder of Babalu Miami, he built a cult-followed concept store that felt more like an editorial spread than a shop.
From merchandising and operations to visual identity, Paolo’s fingerprints were on everything-yet never heavy-handed. His approach is rooted in respect: for product, for craft, and for how people move through space. At Smyth & Jones, Paolo’s eye for elegance and instinct for efficiency come together in a new context-modular display design.
His systems are quiet yet confident, adaptable and resolved. They’re designed to be used, reused, and remembered-and above all, to support the vision of the creatives they’re conceived for.
